Parker Luchetti Harrington


Logo, packaging design and point of purchase display for The Home Depot, Kenmore, Craftsman and DieHard.


The Home Depot 2017 Holiday Gift Cards


Craftsman Adhesives Line


Currently in production


DieHard 50th Anniversary Logo

Not only did DieHard wish to celebrate 50 years of innovation and trusted performance, but that their products are now available on Amazon as well as at Sears stores!

Read more about the development here.


+ Kenmore Smart

Encourage consumers to download and activate KCD product smart apps by addressing key messaging on packaging, in-store POP merchandising, on product and within a compelling packaging insert.

Develop a graphic approach that brings  “Connect Now” to life across these touchpoints and provides a compelling customer benefit for activating smart product features.


POP Signage

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Craftsman Reach Logo Concepts

Create a sub-brand logo for the line of Craftsman tools that offer enhanced length & torque for the power to access your task.  

“If you can reach it, you can fix it”