Control
and Power

In the creation of the 2023 Trends Report, we went beyond the mere utilization of AI for generating images. Instead, we provided readers with an exclusive glimpse into the process, revealing how designers leverage their unique skills, art history expertise, and design techniques to craft exceptional visuals.

“+ AI Imagery
+ Art Direction
+ Design
+ Branding
+ Web Design
+ Campaign”

The Ask

From Fjord to Life

Originally known as Fjord Trends, we were entrusted with the task of transforming the Life Trends—a highly sought-after marketing forecast for the upcoming year—into a visually captivating experience. This forecast is widely accessed and utilized by marketing professionals and the general public alike. Embracing the overarching theme of "Control & Power," the visuals collectively served to reinforce and enhance the narrative presented in the report.

Read the report here.

The Idea

Within a brief period of 2 weeks, our team swiftly became proficient in Midjourney and Dall E, leveraging their own experience and expertise to explore the full potential of these technologies. Going beyond anticipated limits, they crafted images that exhibited exceptional quality, visual allure, and a profound resonance with the narrative underpinning the trends.

“A process which has taken months in the past was achieved in two weeks.”

The thought-provoking images crafted by our designers went beyond the mere revitalization of the Trends Report; they breathed vibrant life into our social media channels.

“ Our posts resonated widely, accumulating an impressive 3 million impressions on LinkedIn. Notably, a Valentine’s Day post emerged as the most viewed organic post ever for Accenture. ”

“ This remarkable engagement resulted in a significant 6% rise in downloads for the complete Life Trends 2023 report, captivating an even larger audience.”